![]() Focusing on the communication processes at stake in televisual discourse, the essay challenges some of the most cherished views of how media messages are produced, circulated and consumed in order to propose a new theory of communication. The essay is conventionally viewed as marking a turning point in Hall’s and the CCCS’s research, towards structuralism, allowing us to reflect on some of the main theoretical developments at Birmingham. ![]() Analysis of Stuart Hall’s Encoding/Decodingīy NASRULLAH MAMBROL on NovemĪrguably the single most widely circulated and debated of all Hall’s papers, ‘ Encoding/decoding’ (1973/1980) had a major impact on the direction of cultural studies in the 1970s and 1980s and its central terms remain keywords in the field.
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